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June marks my seventh year in real estate!  This is hard to believe, as it feels like just yesterday when I received my letter from the Manitoba Securities Commission!  Although in this time I have had two babies, received my MBA in Marketing from the University of Manitoba, bought and sold my own home, become an aunt two times over, and got my broker’s license.  So I guess more time has passed than I realize!  Anyways, to commemorate this anniversary, I thought I would put together a list of the seven things I have learned in my seven years in real estate:

 

1. Real estate is a relational business, not a transactional business

People truly don’t care what you know, until they know that you care. For the first few years of my career, I was so focused on being professional.  Rigid would be a good way to define my personality in the early days. Sorry to these clients, it must have been very boring to work with me! Realizing that you can be professional while also being personable was a game changer.  Now, sharing my life with my clients, as they share their lives with me has made my job much more enjoyable, and resulted in many long-lasting relationships!

 

2. There are two ways to build the tallest building in town

I know, this sounds weird, but there are two ways to look at business: 1. You can tear down all of the businesses around you to become the tallest building, or; 2: You can just build the tallest building.  This can be a tough industry as my colleagues or friends within the business are often my competition, and an industry set up such as this can lead to dissension amongst peers and sometimes downright dirty tactics to obtain clients.  But karma exists. Always choose to build the taller building.

 

3. Build a solid team around you

Amy started with me after my first year in the business.  It helped that she had some knowledge and experience already in real estate.  However, had she not, recruiting her still would have been an easy decision.  You see, I truly believe that anything can be taught.  However, character cannot be learned. So build your team with quality people that want to see you succeed, and the rest can be figured out as you go! As we have continued to grow the team, and form partnerships with others, this strategy has remained at the forefront and it has not steered us wrong yet!

 

4. Communication is Key!

There is a lot that goes on behind the scenes.  A lot of the time silence is mistaken for inactivity.  Whether it be good news, bad news, or even no news, keep in touch with your clients! Sometimes it may be uncomfortable, but people will appreciate you for making the call.

 

5. Honesty is the best policy

For most people, a home will be the largest asset they ever own.  So be honest in your dealings with the public.  Throughout the buy and sell process there are a lot of questions and decisions that will come up, so delivering truthful information is key so that buyers and sellers can make informed decisions.  Sometimes the truth isn’t what people want to hear, and delivering it can be painful.  But your clients and fellow Realtors will thank you for it in the end.

 

6. Education is paramount

Goodness, the things that I didn’t know when I started are scary to me.  But the only way to learn is to latch onto every education opportunity you can find.  Whether it be following a home inspector around, to tricking other Realtors to go for lunch with me so that I could pick their brain, to enlisting in webinars from other Realtors, to reading a new book, to enrolling in courses (online and offline), or to deciding to take up an MBA in marketing mid-career, there is an abundance of things that we can all learn.  Always be willing to share your knowledge and education with others as well. 

 

7. Trust that life usually works intelligently

Over prepare then go with the flow. If things don’t seem to work out at first, there is usually a good reason for it. Things will inevitably go sideways.  Buyers will get declined for financing, home inspections will fail, you will have clients get outbid on a property.  But after doing this for several years, I have learned that if it is meant to be, it will be.

 

 

Looking back, it all seems like it went by so fast!  It has been quite a ride, many happy and hilarious memories have been made, and many life milestones achieved. I wouldn’t have it any other way and can’t wait to see what the next seven years will bring!

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A survey of Canadian real estate agents in 2013 indicated that smoking can reduce a home's resale value by nearly 30%.  But this does not have to be the case!

About 88% of real estate agents surveyed said it is more difficult to sell a home previously occupied by smokers. Those same agents said about 27% of their clients will not even consider buying a home in which a smoker has lived. So what do you do if your house smells like smoke and you want to sell it? How are you going to attract a buyer for your property?

 

Have you seen Febreze’s new commercial, about people that have gone “nose blind”?  I have sold my fair share of homes that have been smoked in, where the owners stopped smoking months prior to the sale and believe that in doing so, they have eliminated the smell.  Unfortunately, this has rarely been the case.  The feedback that we receive from subsequent showings is often that “the smoke smell turned off the buyers”. The smell of smoke lingers, and depending on how heavily smoked in the home was, it may need more remedial action.  Third hand smoke is also a term growing in popularity, and as a result, society’s further aversion to the smell of smoke. Here are my top tips to eliminate the smell:

 

Stop smoking in the homeGetting smoke out of your home

I know, it sounds obvious.  Yet so many people think that just one cigarette here and there won’t have an impact – but they do.  There is a compounding effect with each additional cigarette.  And you can’t eliminate something you keep bringing into the home.  Take it outside for now.  Hopefully your home sale isn’t in the middle of winter!  If it is, I promise this step will be worth it!

 

Air it out

Open windows, get fresh air coming through the property if this is in the spring, summer or fall.  If the weather is too cold outside, then you may have to resort to other tactics. Put a couple of drops of vanilla extract on a new furnace filter, and remove the old one.  Have your ducts cleaned.  Then switch your furnace fan setting to “on” instead of “auto”.  This constant movement of air throughout the house goes a long way. The same goes for bathroom fans, kitchen exhaust fans, etc.  Bring that fresh air in and force that stale air out!


Clean it all! 

Cleaning Smoke HomesAny soft surface in your home is likely holding a ton of the smell.  Get your carpets steam cleaned by a professional. Let them know in advance that you are trying to eliminate a smoke smell, as they often have special mixes for circumstances such as these.  Pull down those drapes, wash them if you can.  If you can’t, air them outside for a few days. Hard surfaces still need to be washed too – wood banisters, metal décor or light fixtures, etc. can all be wiped down with a mixture of vinegar and water.  

 

From the Windows… to the Wall!

Wash those walls.  Tri-sodium phosphate (TSP) and water are a powerful combination and will remove a lot of odour, but not all. But at least it is a start! TSP is also good for breaking up the nicotine molecules so that yellow grime will wipe away.  You will also want to wash the windows as the nicotine residue can make them look foggy or stained.  Not something you want to draw attention to when selling!

 

Baking SodaCleaning with Baking Soda

Don’t forget the power of one of the most common odour neutralizers – baking soda!  Just a regular dusting of this on soft surfaces can make all of the difference.  Baking soda naturally neutralizes odors and does so by bringing acidic and basic odor molecules into a more neutral pH or state.  Just sprinkle, and then wipe or vacuum it up, depending on the surface.

 

Spray or Plug-In Air Neutralizers

Please, don’t do it!  There is nothing worse than walking into a home and smelling the fresh chemical scent of Febreze or a similar product.  While these products do advertise that they eliminate odours, I have yet to find a buyer who is not offended by the strong smells that come with these products.  If you want to use these products to eliminate odours, do it when you do not have showings scheduled.  Spray the surfaces and let them air out before any traffic comes through.  Doing it immediately prior to a showing however, will leave buyers questioning what exactly it is that you are trying to cover up.

 

Baking Scents

Baking Scented CanclesYou don’t have to be a great baker, to get some amazing scents.  While buyers seem to find chemical or odour-covering sprays offensive, they do tend to respond positively to baking-scented candles (vanilla scents are usually very safe).  Alternatively, a little bit of vanilla extract put in an oven-safe dish with a bit of water, and then baked for just half an hour will create some delicious (and believable) scents!  Better yet, buy a roll of Pillsbury cookie dough and bake half a dozen cookies before each showing. Bonus points if you leave them on the table for your favourite agent!

 

 

Go Bowling

While I have not tested the legitimacy of this claim, I have had some clients swear by leaving activated bowls of charcoal around the house, to absorb smells.  Alternatively, bowls of vinegar throughout the house can supposedly do the same thing.  With a step as easy as this one, what’s the harm in trying, right?

 

Paint

I know, up until now my suggestions were more on the mild side.  But let’s be honest, even following all of the steps above will likely only make a dent in the smell.  Purchase a high-quality primer such as Bullseye or Killz, they are both known to eliminate/lock-in odours, to prevent anything from seeping through.  If you’ve followed the previous wall-washing step with TSP, then the adhesion of these primers to the wall is even better.  Most experts recommend at least two coats of these primers, as nicotine has a nasty ability to seep through with time.  I realize, it sounds like a lot of work but there is an upside to this recommendation. Interior paint increases your resale value and has an approximate return on investment of approximately 40%, according to a recent study by HGTV.  But please go with neutrals – greys and beiges, or get wild and go greige!

 

Bringing out the Big Guns

There are other products designed to eliminate smoke and other odors (usually pet) from a home, but these are slightly more intense.  I will note some of the ones that my clients have had success with below:

Odoban

Odoban for Cigarette SmellsThis product can be purchased at Home Hardware and Giant Tiger in Canada.  It can also be purchased online through Amazon.  It is often used for fire restoration procedures, and works.  It is sprinkled on to surfaces (soft and hard). Always do a test spot before putting it on any fabrics though!

 

Air purifiers

I have had some success with these machines in the past.  However, there does seem to be a direct correlation with the cost of the machine and the quality of air it produces.

 

Biocide systems room shocker

Biocide Room ShockerI have had clients that had success with this product in the past, however be forewarned.  You set off the fogger, and need to leave the house for a period of time.  I believe in their case it was 2 days, which was fine as they were moving into the home from an apartment.  When you return home, the smells are supposed to be gone.  They said they could smell chlorine, but that was about it. For a 1700 square foot home, they set off six and had great success. They did think it was slight overkill and think they could have gotten away with setting only four off. Be careful not to leave them directly on carpet.  In my clients’ case, there was a nasty bleach-looking stain left behind where they left one of the boxes directly on the carpet.  Their advice was to place a plate under them.  They can be purchased online.  Biocide’s online description: Room Shocker exclusively uses the revolutionary ClO2-DMG Technology that delivers the super odor eliminating power of chlorine dioxide, also known as ClO2. ClO2 is a gas that can penetrate deeper and more effectively than non-gas products. The ClO2 molecules are attracted to the negatively charged odor molecules like a magnet is to iron. It seeks them out and destroys them like a smart bomb. Whether you are dealing with the foul odor of cigarettes, skunks, pets, paint, vomit, urine, rotten food, fish, mildew, mold or even chemicals, Room Shocker will eliminate it permanently.

 

Big D 341 Odor Control Fogger

Another strong chemical product.  Similar in theory to the Biocide systems room shocker – but I have not had clients with experience in using these.  However, their online reviews are quite positive.  You have to buy these online as well.

 

Ozone machines

Ozone Machine for Smoke RemovalThese can be controversial as they are removing the smoke from the air, but leaving their own carcinogens behind.  If all your hard labor didn’t remove the smoke odor as much as you would like, it’s time to bust out the big guns and follow the lead of restoration companies. You can call restoration companies and ask to rent one directly from them.  You will usually need to rent it for a couple of days.  Alternatively, you can purchase one – but they aren’t cheap! These machines emit ozone molecules that attach themselves to the surfaces in the room.  These machines should only be run in empty rooms, away from humans and pets, and be sure to air your house out after running them.

 

Hiring the Pros

There are business that specialize in removing odours from your homes.  But they come at quite a cost, and will use many of the tactics mentioned above.  I have heard quotes anywhere from $2000 - $15,000 depending on the remediation package chosen.  I would say this option is more for the most serious of cases.  I can only think of one house in my career that I would have recommended this as the proper solution.

 

 

Following these steps will hopefully remove the bulk of the smoke smell.  Although, I have had some clients so sensitive to smoke, whether it be because of an extra-powerful sniffer, or serious allergies, that just will never consider a smoked-in home.  However, taking these measures will hopefully reduce the smoke smell enough that the average buyer will not turn their nose up (sorry, couldn’t help but use a pun) at putting an offer in!

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I cannot tell you how often we are asked by a client whether or not we think they should paint.  The short answer: YES!  

 

The next question we get asked: but what colour?  Stick to neutrals! That appeals to the widest group of buyers.  Yes, we acknowledge that this is boring and cookie-cutter, but there is a reason that so many people do it – it works!  The neutral palettes are less distracting and it makes it easier for buyers to imagine moving their belongings into the space.  If you are dying to sneak some colour into the home, do so with your décor (accent pillows, statement pieces, etc.).

 

Even if your house is already a neutral palette, you may still want to think about painting.  With time walls can get damaged and scuffed-up, which gives the impression to buyers that the home is dirty or unkempt.  Nothing that a fresh coat of paint can't help!

 

You do not have to paint the whole house either.  A quick cheat is to paint the living space and kitchen for the most dramatic effect. If the kids’ rooms are neon green and fuchsia, don’t worry too much about it — they are secondary rooms and do not affect the sale as much as the primary rooms would. I would only recommend making a change in those rooms if the colours are making the room feel smaller or if the walls are particularly banged up.  Of course if you have a lot of time on your hands (yeah right) you could paint these secondary rooms, but the return on dollars and effort spent will be negligible.

 

As a bonus to our loyal following, we are going to offer you three of the paint colours we most frequently recommend!

 

Greys are really in right now.  For a nice light and neutral grey, we recommend: Benjamin Moore Classic Gray OC23 because it is as neutral as it gets with its slightly greige (beige) undertone.  This means that depending on the room and exposure it will flex from the gray end of things to the beige end without committing 100% to either.  Also, for those of you that have painted a room in a neutral tone only to have it look purple or pink in the daylight, rest assured.  This paint does not have any purple undertones in it!

 

Benjamin Moore Classic Gray OC 23Benjamin Moore Classic Grey OC 23 on wall

 

 

For those that want to go the more traditional route with neutral tans/beiges, we recommend: Sherwin Williams Canvas Tan SW7531.  This colour works well in all rooms (including smaller ones) and looks gorgeous with almost all wood colors and white trim.  It is a nice warm and inviting colour too!  Just beware that this color looks horrible with pink hues. 

 

 Sherwin Williams Canvas Tan SW 7531 Swatch

 

 

Another trend we have seen is one toward slightly off-white colours.  For this, we recommend: Sherwin Williams Creamy SW7012.  It is hard to believe, but white can be one of the most difficult colours to paint your home.  The wrong shade of white can make your home look sterile or dirty.  This colour however is the perfect off-white with warm undertones.  It also has a neutral base to calm it down so that it isn’t overly yellow or orange looking – it’s more like a very light ‘cream’.

 

 

There, now you know all of our secrets!  Does anyone have any paint suggestions they would like to add to this list?  We are always open to new suggestions!

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