Flawless Selling System
Selling a home in Winnipeg takes a carefully formulated plan specifically targeted for each individual home. While we will not reveal all of our secrets on our Website, here are key points from our marketing plan that have led to our continued success in the Winnipeg Market:
Extensive Home Prep
From our initial consult which will include our recommendations, to meetings with the stager, we visit and re-visit your home to make sure things are just right BEFORE it hits the market. You only get one chance to make a first impression!
Professional Photography AND Videography
We bring through our amazing photographer who first shoots the stills (photos of your home). He then will go through your entire home again to shoot the virtual tour. This is a VIDEO to show the layout of your home. This is NOT a slideshow of pictures to music. If a picture can say a thousand words, then a video tour provide endless content for potential buyers, and sets the tone and feel of your home. These video tours are that little extra that ensure buyers are excited about touring your home, and it ensures the most serious of buyers physically come and view the property. After all, they already have a clear picture of the house and its layout, and they want to see more!
For Sale Sign
Our for sale signs are money well spent – they’re customized, lighted, and distinguishable, because nobody wants a real estate sign on their front lawn that goes unnoticed! The Jennifer Queen Team wants it to stand out in a positive way! Outside of the MLS®, this is the best type of marketing for your property because it tells the world that you have a product for sale. Our Team’s contact information is easy to see with multiple ways for buyers to contact us and hear more about your home!
Entry onto MLS
The MLS will only allow 20 photos. When a picture says 1000 words, it is important to maximize the use of pictures as well as written descriptions. Professional photography captures your home and its greatest attributes. Full editing allows for your home to show in the best light, from the best angles, at the best time! We would be more than happy to send you links to past listings so that you can see the difference. Anyone selling a house in Winnipeg likely knows the importance of the MLS system. However, how a home is marketed on this system makes ALL the difference!
Submission to other Websites
With the majority of buyers now first looking at properties online, Web presence is becoming increasingly important. Our listings all appear on over 40 Websites - at a minimum.
Some people think print marketing is a thing of the past. Even though digital marketing has crept up in the last few years, there are still a large percentage of people who enjoy reading the paper both in print and online! Ever see couples walking around with their latest city newspaper on a Sunday while they look at open houses? They come into our listings all the time, so why not cater to their needs as well? As much exposure as possible is the only way! Popular print publications we appear in are The Winnipeg Real Estate News and the Winnipeg Free Press among others.
We guarantee a minimum of an open house every other weekend. Of course if we can do more, we will. Each of these open houses will have between 20-30 directional signs and an additional 12-15 feather flags. It is a Jennifer Queen Team Standard. At least 100 targeted open house invitations will be hand delivered. These are targeted based on the style of your home and who would likely be looking for this style of home. For all open houses, we arrive early to give ourselves enough time to light our candles, turn all of the lights on, get our music playing, and lay out some treats. An open house is an event after all! Feedback is extremely important as well. For every open house, you will receive a detailed feedback report from us.
Similar to my open houses, we do request feedback for all showings. We will relay this information to you regularly in an effort to be sure we are in touch with the market. The Jennifer Queen Team is well known for their "Follow-Up Fridays" in which we make sure all of our clients are given a full synopsis of what has gone on in the last week, both with their house and in the market.
A great deal of time and effort is put into our feature sheets. It is important to emphasize all of the important amenities of your home to potential buyers. The idea is to make the best possible impression and to provide information so that after looking at dozens of homes, your home will stand out in the buyer’s mind.
Not all agents will be as knowledgeable about your home and the neighborhood. Sometimes they will not be familiar with the area. For this reason, we like to compile a book to be left in your house which will answer most buyer questions about your home, the community facilities, schools, and the surrounding area. The objective is to provide the buyers with all the information they need to make the decision to purchase your home.
Broker Open House
Time permitting; we love to host broker open houses. These serve as a “sneak peek” of the home before it comes onto the market. It is all about building the hype and excitement for your home!
I have an extensive database from doing business in the area over the last several years. We will personally go through our database to make sure individual emails are sent out to anyone who may be interested in your home. Our database currently serves over 500+ active buyers.
Make no mistake; social networking is used for more than posting funny pictures and status updates. Social networking is a powerful tool that can showcase your home to the public and professional colleagues across the globe in the blink of an eye. Your home will be featured on The Jennifer Queen Team’s business web page, complete with an elegant description, professional photographs, video tour, and other pertinent information throughout the selling process. Our extensive list of followers on Facebook, Twitter, YouTube, Instagram and LinkedIn continues to grow and the feedback we receive on the homes we list is instant and viral. People are talking about The Jennifer Queen Team on social media - in fact there is a good chance you found us there!
Most people will search out listings from their phones as they drive by the property. We have developed mobile friendly Websites with that in mind.
Having your own web page to showcase your home can add that little extra “oomph” to your listing. There is no denying that buyers are smarter these days, and often do most of their research online before viewing properties. This ensures your property has its own devoted space on the Internet where people can have a look before booking a private showing.
RE/MAX sells more real estate in Winnipeg than any other company. We command close to 30% of the market. Let this network work for you!
The process is a team effort. Our job is to market your home to the best of our ability. We think our track record in the area speaks for itself.