I LOVE goal setting. Every year in November, I begin to plan out goals for both myself and my team for the following year. This past November was a bit trickier – 2020 was a year that nobody could have anticipated, and it has kind of clouded my ability to think proactively about what to plan for in 2021. After many discussions with the team, we have decided that 2021 will be a year of getting out of our comfort zones. For the majority of us, this means putting our faces out there more. And by putting our faces out there, I don’t mean the perfect, photoshopped, and pretty side of us. I mean the raw, vulnerable, imperfect shots that show just who we are at our cores. To that end, here is an imperfect shot of me and our son, Asher, born June 30, 2020.
This year, we plan to put out a lot more video content. Answer me this, does anyone actually like being on camera? I sure don’t! It took me 8 years and about 100 comments that I didn’t look like my original head shot from when I started in the business, to finally agree to take a second round of headshots. We did a new round of these headshots and family photos in 2019 and now have a goal to do them annually with 2020 being an exception because, well, social distancing of course! Toward the end of 2020 we hired Simon, who has a background in Broadcast and Television. For people that don’t like having their photo taken, trust me, being on film is a whole new ball game. He has already had us each film 15 different segments which are going to be airing throughout the year across our various social media platforms. It is funny how easy it is to talk to someone in person, but the second lights and a camera are pointed at you, you can’t even remember your own name!
This year, we also plan to give back to a community that has done so much for us. It almost seems unfair, that our businesses were booming in 2020 when so many within the community suffered. We have all increased our efforts to support small businesses whether it be regularly ordering take-out from our favourite local joints, creating jobs for those that were impacted within their own industries, curating prize baskets and closing baskets from local artisans - but it truthfully still doesn’t seem like enough for us. In 2021, we plan to highlight many of the small businesses so that they too can have a booming year. We rise by lifting others, right? So, if there are any businesses out there that you feel may be suffering and could use a spotlight on our social media, let us know.
This year we also plan to work more heavily on the education component side of our business. In some of our discussions we discovered three things:
- We handle a lot of relocations to and from Winnipeg.
- There are a lot of unknowns out there for both the selling and buying process
- Some people find Realtors kind of scary and intimidating. Like if you give them your number, they will never stop calling you.
To that end, we plan to generate more content that helps to address all of these concerns. For instance, in the works currently is: a series on what it is like to live in Winnipeg, an educational segment highlight FAQ’s for buyers and sellers alike, and more in-depth interviews with our agents just to demonstrate that we sincerely do have your best interests in mind and won’t spam the heck out of you if you reach out! Are there any questions you would like addressed by us? Please reach out. We plan on generating content that our current and future clients will find useful, and always appreciate the input!
This blog is admittedly scattered, pretty much as scattered as 2020 was, so I do apologize. In trying to sort what my takeaways were from the past year, I did find a few recurring themes. Going into 2021 I hope to take some lessons learned in 2020 with me. Namely:
- Money can’t buy what matters the most
- Slowing down is not a bad thing
- Time with family should be treasured
- Hugs are underrated
- We are all more resilient than we give ourselves credit for
We have set some pretty big goals for 2021. While the world may look a little uncertain right now, I am cautiously optimistic that we will achieve those goals no matter how bumpy the road may be. So, cheers to the year gone by and to the upcoming year: 2021 … we got this!
Happy New Year, everyone!
Phone: (204) 797-7945