A lot of people question whether or not they should be selling their home during this holiday season, and the short answer is YES!  No inventory means some of the most aggressive bidding wars we have seen in 2021, which has already been a year of the most aggressive bidding wars on record! Here are some additional reasons:

Additional staging opportunities.

Staging has a huge impact on appeal of your home to buyer – and the holidays represent a time of year where we can perhaps go even a little more aggressive in our décor than usual.  For instance – have a fireplace in your home?  Dress it up – add a beautiful garland, some stylish stockings.  Help the buyer to picture themselves waking up in the home on Christmas morning with their own children by showing just how they could use the space.  Have high ceilings?  Get that 12’ Christmas tree to show those “soaring” ceilings.  Just a side note about the tree, don’t get one that is too bushy, as you don’t want to make your space feel smaller.  Curb appeal is also important – put a beautiful wreath on your door and some white Christmas lights.  Think stylish, HGTV, neutral decorating – like pine cones, white and sparkly décor, but minimal colours. But for now, none of the big inflatable Christmas decorations.  Curb appeal is so important – and oftentimes all those bright and loud colours come off as just a bit tacky.

In addition to appealing to a buyer’s sense of sight, there are also other senses we can appeal to as well.  Perhaps some Apple Cider going on the stove to make the place smell of apples and cinnamon.  Perhaps a plate of sugar cookies that were freshly baked (also a great scent) that they can help themselves too.  Or what about some light holiday music playing in the background, to create a welcoming ambiance?

Now there is a fine line between just how far you might want to take some of these design ideas, so always consult with your Realtor about what your ideal buyer would be, and how best to prepare your home to appeal to them.

Less competition

I have found year-after-year that listings that may have been sitting in December all of a sudden sell through in the three weeks following Christmas. 

Why? Because inventory is SO limited at this time of year.  A lot of people seem to take their home off the market during December – mostly because they don’t think that there will be buyers out there looking, or because they don’t want to deal with the inconvenience of having some showings during their holiday gatherings - but that doesn’t mean that buyers stop looking!

The most serious buyers!

The buyer’s out there are likely the most serious – who wants to interrupt their holidays with house hunting, unless it is absolutely necessary?

There are buyers out there who have leases ending, or who have sold their home and NEED to find a new home, like yesterday.  Or after a year like we’ve had, with limited inventory, they’ve been bidding on homes for months and just keep getting outbid. 

Nobody wants to move twice – especially in the winter.  So it isn’t uncommon for these buyers to be willing to pay a premium just to have a place that they can move into.

Just some final notes:

While selling during the holidays has many advantages, one of the greatest disadvantages would definitely be handling showings over what is often a full holiday schedule. 

We recommend talking to your Realtor in advance and setting up a showing schedule.  Do you have particular dates that you just cannot accommodate showings?  That’s totally fine, black them out!  It would be unusual for people to try and show the home on December 24^th or 25^th, but not unheard of.  So black out the dates that simply won’t work for you and your family.  Having this prepared in advance allows people to book around your schedule while not interrupting your plans.  While it is important to keep the home as accessible as possible, it does not have to be to the detriment of your enjoyment of the holidays.

I hope you and your family have a wonderful holiday season filled with love, laughter, family, and friends.  And from my family to yours, Merry Christmas!

#AgentJen

Jennifer Queen

Phone: (204) 797-7945
Email: Jennifer@JenniferQueen.com

#AgentAmy’s thoughts over the last couple of months…

I read a news article in the Free Press recently about the amount of Manitoba’s taking steps to get their real estate license, my first thoughts were, "I hope they know what they are getting into." Here is a little bit of the Free Press article….

"In the 12 months ending in March 2020, 353 people enrolled to take the first module required in training to be a sales agent. Over the next 12 months, even with an initial dip due to COVID-19, it jumped to 817. In all of 2017, 2018, and 2019 combined, 1,066 people enrolled in module 1; since last May there has been 938 sign up.

The first quarter of 2021 saw 111 people get certified as new agents. Over the first quarter in the previous four years, an average of 48 realtors got started. Throughout the last three quarters, 225 new agents have printed business cards — more than any three consecutive quarters combined over the past five years."

I started in the real estate business about 9 years ago. I had lots of experience in sales but nothing that compared to the real estate industry. I worked for Jen as her unlicensed assistant for about two years and then decided to get licensed and become a Realtor. I have been a Realtor with RE/MAX for 7 years (this seems crazy to me)! I love my job, it is hard, time consuming, physically, and mentally exhausting, rewarding, fun, everchanging, among other things but real estate is not easy. It is talked about a lot in the media. The housing market and how crazy it is and then people just assuming that everyone in the business is making crazy amounts of money because houses are selling so fast and for some much over list price. What you need to understand is that yes, the housing market is crazy BUT it is extremely challenging to work in a market like this. We are working all hours of the day, making sacrifices as well as our families. We put our clients first and hardly take time for ourselves. Our focus is our clients because without them we are nothing in this business.

I have had some time to think (some, not a lot) over the last couple of months and what I really want to say is Thank you – short and sweet haha! I want to say thank you to my husband Chris, who works Monday – Friday 9-5 but he does not stop there. There have been countless nights where I am not home for dinner and/or bedtime and he makes sure our son is well fed, happy, loved, read-to and asleep, as well as working tirelessly on our basement renovation. I give him the gears a lot but he is my rock and I couldn’t have made it where I am today without him. We have been through a lot in the last 16 years, its hard to imagine what the universe will throw at us next.

I want to thank my son Gavin, for being the best little boy we could have ever imagine. You are independent, determined, strong willed, smart, caring, loving, adorable, I could go on forever, but you get the idea. I love you with everything I am, and it breaks my heart every time I have to leave the house and you say “Mama, you have to go to a work appointment?” To which I say “Yes, I do” and you proceed to cry. He does not cry so much anymore, which makes me sad because now my leaving is normal to him. I cherish him every chance I get. I also want to thank my parents, who are always there to support me, and I will always be grateful for that. You taught me that hard work will get you far and to always be proud of myself. This past year and a half has been challenging in so may way but not being able to see my parents and sister and her family has been one of the hardest things (they live in BC). The end is in sight, and I can not wait to see you all soon.

I also want to thank Jen Queen, who has always been an inspiration to me. She is one of the smartest, hard working, generous people I know. She has built a booming business in a very short amount of time. I was a little hesitant to join her one-person team 9 years ago, but it was one of the best decisions I have ever made, so thank you for believing in me. She has also built a solid team, that supports one another, which I believe is a key to success.

#AgentAmy

Amy McDermid

Phone: (204) 470-5356
Email: Amy@JenniferQueen.com

I LOVE goal setting. Every year in November, I begin to plan out goals for both myself and my team for the following year.  This past November was a bit trickier – 2020 was a year that nobody could have anticipated, and it has kind of clouded my ability to think proactively about what to plan for in 2021. After many discussions with the team, we have decided that 2021 will be a year of getting out of our comfort zones.  For the majority of us, this means putting our faces out there more. And by putting our faces out there, I don’t mean the perfect, photoshopped, and pretty side of us.  I mean the raw, vulnerable, imperfect shots that show just who we are at our cores. To that end, here is an imperfect shot of me and our son, Asher, born June 30, 2020.

This year, we plan to put out a lot more video content.  Answer me this, does anyone actually like being on camera?  I sure don’t!  It took me 8 years and about 100 comments that I didn’t look like my original head shot from when I started in the business, to finally agree to take a second round of headshots.  We did a new round of these headshots and family photos in 2019 and now have a goal to do them annually with 2020 being an exception because, well, social distancing of course! Toward the end of 2020 we hired Simon, who has a background in Broadcast and Television.  For people that don’t like having their photo taken, trust me, being on film is a whole new ball game.  He has already had us each film 15 different segments which are going to be airing throughout the year across our various social media platforms.  It is funny how easy it is to talk to someone in person, but the second lights and a camera are pointed at you, you can’t even remember your own name!

This year, we also plan to give back to a community that has done so much for us.  It almost seems unfair, that our businesses were booming in 2020 when so many within the community suffered.  We have all increased our efforts to support small businesses whether it be regularly ordering take-out from our favourite local joints, creating jobs for those that were impacted within their own industries, curating prize baskets and closing baskets from local artisans - but it truthfully still doesn’t seem like enough for us.  In 2021, we plan to highlight many of the small businesses so that they too can have a booming year.  We rise by lifting others, right?  So, if there are any businesses out there that you feel may be suffering and could use a spotlight on our social media, let us know. 

This year we also plan to work more heavily on the education component side of our business.  In some of our discussions we discovered three things:

1. We handle a lot of relocations to and from Winnipeg.
2. There are a lot of unknowns out there for both the selling and buying process
3. Some people find Realtors kind of scary and intimidating.  Like if you give them your number, they will never stop calling you.

To that end, we plan to generate more content that helps to address all of these concerns.  For instance, in the works currently is: a series on what it is like to live in Winnipeg, an educational segment highlight FAQ’s for buyers and sellers alike, and more in-depth interviews with our agents just to demonstrate that we sincerely do have your best interests in mind and won’t spam the heck out of you if you reach out!  Are there any questions you would like addressed by us?  Please reach out.  We plan on generating content that our current and future clients will find useful, and always appreciate the input!

This blog is admittedly scattered, pretty much as scattered as 2020 was, so I do apologize. In trying to sort what my takeaways were from the past year, I did find a few recurring themes. Going into 2021 I hope to take some lessons learned in 2020 with me.  Namely:

-          Money can’t buy what matters the most

-          Slowing down is not a bad thing

-          Time with family should be treasured

-          Hugs are underrated

-          We are all more resilient than we give ourselves credit for

We have set some pretty big goals for 2021.  While the world may look a little uncertain right now, I am cautiously optimistic that we will achieve those goals no matter how bumpy the road may be. So, cheers to the year gone by and to the upcoming year: 2021 … we got this!

Happy New Year, everyone!

#AgentJen

Jennifer Queen

Phone: (204) 797-7945
Email: Jennifer@JenniferQueen.com

July has been and interesting month for Jen and Me.  We came off one of the busiest months of our careers both for the Winnipeg market as a whole as for our team.  Jen and I together did 28 deals in June, which definitely kept us on our toes.  We also capped off the month with a new addition to our family.  Our son, Asher Logan Queen, was born at 12:26 am on June 30^th, which put the icing on the cake for an amazing month for our business and our family.

We have been adjusting to life in this Covid-19 era just like many of you have. We have adjusted a lot of our business to be from home, or to limit our exposure to others as much as possible.  Which is not easy when your careers literally mean meeting new people all the time and leaving the house to view properties.  We have been granted some tools to help us though.  We have been granted the ability to digitally sign documents for the first time in Manitoba.  They say that it is only temporary but they are going to have to pry it from my cold, dead fingers! It is so much more convenient for agents and clients alike!

Other changes you may have noticed if you are actively looking for a home or watching the market is that Winnipeg has been a strong Seller’s Market.  There are a significant number of homes selling for over list price, similar to what the market was seeing back in 2008!  Personally, I have had a bunch of clients have to compete in multiple offer situations and in my honest opinion it is not a lot of fun.  I truly think the only people who enjoy it are the vendors.  Even as the realtor representing a multiple offer sale you have to deal with a lot of scrutiny and a lot of uncomfortable phone calls, messages and conversations with other realtors who are attempting to get the home for their clients. 

That being said there are some tips for people who are trying to buy and are having a hard time dealing with competing offers. Here are some of mine:

1. Get a Buyer’s Agent to represent you.  The best way to go into an offer situation is to be prepared.  Having an agent represent you who knows the market and can give you the best advice for pricing on a home is a great place to start.
2. Make a plan.  I know that sounds silly, but a multiple offer situation with 2 offers is different than one with 10.  Speak with your agent about the possibilities of the offer and what could potentially happen on offer date.
3. Make your offer as attractive as possible.  What does that mean? To be honest the best way to make your offer attractive to a buyer is to leave out as much uncertainty as possible, which usually means less conditions.  Some people are comfortable writing offers without conditions and some are not.  You have to assess the risk involved with writing offers without conditions and what could happen if something went sideways. If you need to have conditions for the purchase, then finding other creative ways to make your conditions look less uncertain helps.  Feel free to contact me if you want some ideas!
4. Be patient.  I know that some people are on deadlines and don’t want to wait, but truthfully, I don’t believe this can last forever.  The market will shift again and there will be changes that allow buyers to have a more reasonable opportunity to purchase a home.

So what can be said about the current market in Winnipeg? Well I don’t think it has turned out the way anyone thought when COVID struck earlier this year.  Record months, record sales numbers, multiple offer situations and lots of demand for homes were definitely not projections made by many real estate professionals in Winnipeg and throughout Canada.

That being said if you want some help navigating this crazy market we would love to help you.  We are always just a call, text or email away!

#AgentLogan

Logan Queen

Tel: (204) 226-1261
Email: Logan@JenniferQueen.com

To decorate or not to decorate? That seems to be the question of the season.  Or at least one that I have encountered enough times that I feel it is blog worthy!

The short and simple answer, YES! Feel free to decorate your home for the holidays.  Here are some of my recommendations for how to get your house on every buyers’ wish list:

The Proper Foundation: Is your home normally clean and tidy?  Would you consider it to be in a “staged state” prior to your decorating?  If so, then adding a few decorations will create a lovely ambiance.  However, if your home is cluttered adding additional nick knacks is a big Ho-No (see what I did there?).

Make it Cozy: I don’t mean jam pack the space so that people can’t easily navigate their way through it.  Remember, less is always more.  BUT the right festive holiday touches can go a long way.  Have some cider simmering on the stove, start a fire (ONLY if you have a fireplace), turn on some flameless candles, leave out some cookies, place a great wreath on the front door – and you’ve created an ambiance that will appeal to any buyer!

Complement Existing Décor:  Are the colours you are decorating your home consistent with the esthetic of the home?  Remember, buyers like consistency.  We do not need to be jarring them with opposing colours or designs throughout the home.

Accentuate the Positive: Done right, holiday décor can be used to dress up the key features of a home.  Do you have a beautiful fireplace?  Then make it stand out as a focal point in a room with beautiful garlands.  Or do you have high ceilings?  Accent that with a large wreath or other décor.

Go Classic with the Lights: Curb appeal is incredibly important as it creates that (hopefully positive) first impression. Stay away from the large cartoonish inflatables or bright flashing lights. They are too distracting and take away from the home itself.  As a side note, I do own an inflatable Christmas Minion that we proudly have in our yard every year.  But I would not put it up if our home was for sale.  Stick to the more classic white/yellow bulbs placed tastefully along the eavestroughs. It adds a look of sophistication and class.

Decorating the Tree: I would advise against getting a wide and bushy tree.  It will make the space feel smaller.  Instead opt for a skinnier version, and similar to the point above about complementing your existing décor, keep the tree décor more consistent as well.  Stick to three colours or less, and no homemade items.  It’s too personal and makes it difficult for the buyer to picture themselves in the home.

A few other points I would like to make for those people that are selling their home this holiday season:

Do your best to keep the home accessible.  I do not expect you to be showing on Christmas Eve or Christmas Day (although it has happened), but try and keep the place as neat and tidy as possible so that it is not such a daunting task to entertain a showing request on December 27.

Competition Dries Up: I have found year-after-year that listings that may have been sitting in December all of a sudden sell through in the three weeks following Christmas.  Why? Because inventory is SO limited at this time of year.  A lot of people seem to take their home off the market during December but that doesn’t mean that buyers stop looking!

Only the Most Serious Buyers: Truthfully.  Who actually wants to look at houses during the holidays?  Only those buyers who seriously need a place.  Whether it be expiring leases or their own home having recently sold or any other combination of unique circumstance, the most serious of buyers are out and looking at this time of year and they tend to be much more decisive and strong in their negotiations.

And finally, DO NOT let selling your home ruin your holiday.  Work with your Realtor to determine blackout dates and even visiting hours that are appropriate for you over the holidays. Quite often they can post the schedule in Realtor Remarks so that other Realtors know when they can and can’t show the property. While it is important to keep the home as accessible as possible, it does not have to be to the detriment of your enjoyment of the holidays. 

Thank you for reading.  I hope you and your family have a wonderful holiday season filled with love, laughter, family, and friends.  And from my family to yours, Merry Christmas!

Jennifer Queen

Tel: (204) 797-7945
Email: Jennifer@JenniferQueen.com